Hi, guys! Last weekend, I was invited by WannabK to see one of my favorite Korean brands, Lucky Chouette Fashion Show, on display at the 5-star Grand Hyatt Hotel. Lucky Chouette was founded by the designer Jae Hyun Kim (owner of Jardin de Chouette) and launched in 2009. Jae Hyun Kim strived to create a unique and wonderfully romantic brand that blends street style with military undertones.
Colorful and vibrant themes sensualize dramatic silhouettes by employing distinctive ruffles and pleats. The pieces feature incredible details that are lovely to the eye, as they offer a playful and lighthearted appeal. The brand’s logo, a cute “Owl,” is charming and endearing for fans. It was an amazing experience to see their upcoming collection that featured modified versions of a Brass Button’s pea coat and a silk dress line from Jardin de Chouette.
Lucky Chouette is already well known in Korea as a fun and luxurious style for younger people. It is a very trendy brand not only among Korean fashionistas, but it’s also popular with many Korean celebrities. Culminating at the end of Seoul Fashion Week, I view it to be in the top tier of collections for women’s wear. I loved the elegance, femininity, and chicness of the pieces. Those traits totally describe my sense of style.
My favorite highlights included seeing a lot of sequin details and work done with fur that enhances a sense of indulgence. The smiling and flirting while walking of top models like Hyoni Kang and Irene Kim were perfect in showcasing these pieces. Vivid colors, bold accessories, and sequin shoes helped capture my attention even further. I hope you can also enjoy these sophisticated and sharp silhouettes in their upcoming line.
Photography by Diana Horsfall